Walmart Holiday Collection
Launched high-performing licensed gift assortments for Walmart featuring Godiva, Starbucks, Jack Link’s, Corona, and Ghirardelli, leading end-to-end Product Lifecycle Management (PLM) from art direction and packaging design through cost optimization, delivering top-selling products year-over-year.
Results
- 496% growth in Walmart sales, scaling from $2.4M to $14.3M while expanding SKU count from 5 to 9 through visually compelling, high-performing licensed gift assortments.
- Margin goals met through strategic cost management across product development, packaging, and sourcing without compromising quality or visual appeal.
- Product integrity and quality standards are upheld across all launches through close partnership with procurement and QA teams.
Problem / Opportunity
Walmart required a consistent pipeline of innovative, margin-positive licensed gift assortments across multiple brands that could differentiate on shelf, meet strict retailer requirements, and drive year-over-year sales growth.
My Contribution
- Led cross-functional teams throughout the full Product Lifecycle Management (PLM) process, aligning Sales, Purchasing, Creative, Packaging Engineering, QA, Regulatory, and Production.
- Conceptualized, designed, and managed innovative product assortments for Godiva, Starbucks, Jack Link’s, Corona, and Ghirardelli, ensuring market differentiation and retailer alignment.
- Managed the P&L, prioritizing margin optimization through strategic food fill selection, reusable component sourcing, and cost-effective packaging solutions without compromising quality or visual appeal.
- Drove art direction and partnered with package engineers to develop unique box die line shapes, balancing aesthetics, functionality, and cost efficiency.
- Integrated customer and retailer feedback into product requirements, executed pre and post-launch activities, and approved print production files to ensure brand consistency through manufacturing.