About Me

Professional Overview

I’m a Senior Product Manager and Director-level leader with 10+ years driving measurable revenue across CPG, DTC, gifting, food and beverage, and omnichannel retail. I’ve taken products from concept to national shelf and from clicks to conversion, delivering $50M+ in revenue and measurable growth.
My background spans both worlds: physical product development from ideation to shelf, and digital product management from PDP strategy to A/B testing at scale. That combination is rare, and it’s what I bring to every product leadership role.
Align product strategy with business goals to maximize value and keep roadmap execution on track.
Lead cross-functional teams across Sales, Marketing, IT, UX, Analytics,  Merchandising, Design, Package Engineering, Operations, and Procurement to deliver solutions that increase revenue and enhance the user experience.
Operate as the Voice of the Customer, translating user and retailer insights into prioritized products and features that drive engagement, conversion, and revenue.
• Apply data analytics and A/B testing to make informed product decisions and improve performance.
Pivot to evolving business needs, champion change with agility, and inspire teams to take decisive action.

The Numbers

With a track record of driving revenue growth, I have led the development of innovative products from concept to end of life, ensuring strong market positioning and brand awareness.
Publix Super Markets – 2022 to 2024, Two-Year Contract, Remote
$1.2M increase in total e-commerce Holiday Meals revenue, setting a new record
22% uplift in daily In-Store Pickup sales during the holiday season
15% boost in customer engagement through PDP and digital experience improvements
The RoomPlace – 2021 to 2022, Full-Time, Hybrid
28% increase in employee efficiency within the first month of launching a customer-facing Chatbot
Led the 3D Product DAM platform initiative, enhancing product customization and consumer-facing features
DesignPac Gifts LLC. – A Division of 1-800-Flowers.com, Inc. – 2011 to 2020, Full-Time, Hybrid
$30M contributed to total company revenue in 2020 across big-box retailers
496% growth in Walmart sales, scaling from $2.4M to $14.3M and expanding SKU count from 5 to 9
$2.6M in Jack Link’s revenue, grown from $500K by leading end-to-end product development
Revenue Generated
$ 0 M+
SKUs Launched
1 +
Brand Names
0 +
Hours Spent
0 k

My Achievements

Drive Economic Growth

  • $1.2M increase in total e-commerce revenue in 2023, achieved by spearheading the strategic vision and roadmap for a high-impact seasonal initiative. This success was driven by aligning IT, UX, Data Analytics, and Marketing teams to deliver a seamless experience across desktop, mobile, and app platforms
  • 15% boost in customer engagement, 13% increase in add-to-cart rate, and 9% rise in conversion rate, validated across 100k+ visits during a 4-day A/B test
  • $30M contributed to total company revenue in 2020 by developing innovative CPG product offerings tailored to big-box retailers and end consumers.

Product Management Excellence

  • Led a digital transformation initiative by defining PDP features, defining requirements, and presenting product vision to leadership across physical and digital product lines
  • 2x e-commerce revenue growth achieved by optimizing cart, conversion, and checkout experiences while enhancing cross-sell and up-sell strategies
  • Owned full stage gate process across CPG and gifting product lines, driving 600+ SKUs from concept through manufacturing, retail buyer approval, and national launch
  • Partnered with Analytics and UXR teams to conduct A/B tests across 100k+ visits, turning data into actionable product decisions that improved engagement and conversion

Cross-Functional Collaboration

  • Spearheaded discovery, strategy, and roadmap for digital imagery and copy optimization across multiple Product Detail Pages (PDP) categories, partnering closely with UX Research to ground decisions in customer insights
  • Delivered features end-to-end in an Agile environment, collaborating with Product, UX, Analytics, and Engineering to ensure alignment with user needs and business goals
  • Kept cross-functional teams and leadership aligned through structured backlog grooming, timeline management, and clear, consistent progress communication

Leadership & Stakeholder Engagement

  • Led cross-functional teams across Sales, Marketing, QA, UX, Data Analytics, Merchandising, Procurement, Design, and Engineering throughout the full development lifecycle for both digital and physical products
  • Delivered consistently against deadlines across multiple simultaneous accounts and product lines, maintaining stakeholder alignment from kickoff through post-launch
  • Managed 6 Product Managers, mentoring them on strategy, roadmap development, and daily execution while boosting overall team effectiveness

Seamless User Experience

  • 12% growth in e-commerce traffic achieved by leading the rebranding of digital assets across all product categories, driving click-through rates and strengthening visual consistency
  • Defined PDP features and wrote detailed requirements to support a digital transformation initiative, resulting in an enhanced user experience and stronger market positioning
  • Designed and implemented a digital asset approval process and 3D DAM platform, enabling advanced product customization and improving the consumer-facing experience

End-to-End Delivery

  • Developed and implemented a comprehensive photography and image standards process across internal teams and vendors, ensuring visual consistency and brand integrity across desktop, mobile, and app
  • Introduced organizational and workflow tools across cross-functional teams, driving operational efficiencies and improving team productivity at scale
  • Partnered with procurement and global supply chain vendors to validate product specifications, maintain quality standards, and reduce product costs

My Skills

Senior Product Manager with extensive expertise driving revenue across CPG, DTC, gifting, food and beverage, and omnichannel retail. I bridge physical product development and digital e-commerce, bringing a rare combination of shelf-ready CPG expertise and data-driven digital product management to every role.
Product Leadership
Product Strategy and Vision
Product Lifecycle Management (PLM)
Roadmap Development
Go-to-Market Strategy
New Product Development
Voice of the Customer
Consumer Packaged Goods (CPG) and Physical Products
CPG Product Development
Private Label and Licensed Brands
Stage Gate Process
Packaging and Visual Merchandising
Vendor and Supply Chain Management
National Retail Distribution
Direct-to-Consumer (DTC), Digital and e-commerce
Digital Transformation
Product Detail Page (PDP) Optimization
A/B Testing at Scale
Digital Asset Management (DAM)
Conversion Rate Optimization
Data and Analytics
Data-Driven Decision Making
Market Research and Competitive Analysis
A/B and QA Testing
Adobe and Google Analytics
Artificial Intelligence (AI) Tools
Leadership and Execution
Cross-Functional Leadership
Stakeholder Management
Agile and Scrum Methodology
Project Management
End-to-End Delivery
Revenue Generation

Education

Dominican University
Master of Business Administration – MBA, Marketing
The School of the Art Institute of Chicago
Bachelor of Fine Arts – BF, Fashion/Apparel Design

Licenses / Certifications

Real AI Dynamics
Real AI Dynamics Bootcamp – From Creation to Conversion
Vjal Institute  
AI Empowerment Workshop
Scaled Agile, Inc.
Certified SAFe® 5 Product Owner/Product Manager
Coursera 
Digital Product Management Specialization
Digital Marketing Certificate – Mastering SEO, Content Marketing, PPC and Digital Analytics
Project Management Institute
Project Management Professional (PMP)®

Technical Skills / Applications

Languages

Trilingual: English, Spanish, and Polish – Native or bilingual proficiency (C2)

Recommendations

I had the pleasure of working closely with Aggie, and I can confidently say she is an outstanding professional who consistently exceeds expectations. Aggie’s attention to detail is unparalleled, ensuring that no aspect of a project is overlooked. Her exceptional communication skills allow her to collaborate effectively across all levels of the organization, making her a valued and trusted partner in any team.

Aggie possesses a keen sense of user experience, always advocating for the end-user while balancing business needs. Her deep understanding of competitive analysis allows her to provide valuable insights that drive strategic decisions.

What truly sets Aggie apart is her motivation to help and get the work done—no matter the challenge, she approaches it with kindness, determination and a solution-oriented mindset.

Aggie is a tremendous asset to any team, and I wholeheartedly recommend her for any role that requires dedication, collaboration, and expertise.

Andres Vidal
Andres Vidal - Director of Digital Product Management, UX Design, Customer Analytics and Experimentation - Publix Super Markets, Inc.
Aggie was a direct report to Andres at Publix Super Markets, Inc.

I had the pleasure of working with Aggie on Publix’s digital team from August 2022 - 2024. She focused on Decision and Purchase for Publix.com’s In-store Pickup program. Aggie is a talented and effective Product Manager who always keeps the customers’ best interests at the forefront of all projects. Her strong attention to detail and ability to coordinate multiple cross-departmental initiatives was a key factor in making the 2022 and 2023 Publix Holiday seasons a success for the digital team. A strong team player who is willing to take on any task, Aggie would be an asset to any organization. I highly recommend her.

Rob Bracco
Rob Bracco - Digital Product Manager - Publix Super Markets, Inc.
Rob and Aggie worked together at Publix Super Markets, Inc.

I had the pleasure of working with Aggie on a large digital product team for over a year. She consistently demonstrated meticulous attention to detail and a knack for keeping the team organized through complex, long-term projects. Her passion for creating the best customer experiences was evident in how she advocated for exceptional UX, ensuring that our users always came first. Her research contributions and facilitation skills were key to the successful execution of our e-commerce projects. Beyond her professional skills, Aggie is a genuinely kind and curious person, making her a joy to work with. She will be a tremendous asset to any team she joins.

Randy Dickerson
Randy Dickerson - Creative Director - at Perficient
Randy worked with Aggie and was senior to Aggie, but didn't manage Aggie directly at Publix Super Markets, Inc.

Aggie was an exceptional Product Manager for the Publix XD team. Her attention to detail and strong organizational skills kept us on track through complex, long-term projects. She was a dedicated advocate for the user, consistently prioritizing UX and championing quality customer experiences. Her research insights and facilitation were instrumental in driving our e-commerce projects forward. On top of her professionalism, Aggie’s collaborative spirit made her a pleasure to work with. Any company would be lucky to have her.

Cliff Herndon
Cliff Herndon - Lead Experience Designer - Perficient
Cliff wand Aggie worked together at Publix Super Markets, Inc.

Aggie has been incredible to work with on various projects in the two years I have worked with her.

Aggie’s willingness to help, thoughtfulness, methodical approach to solving problems and collaborative spirit is why she has been successful in her role at Publix Supermarkets.

I recommend Aggie for any product manager role and would love to work with her in the future as she is an asset to any team she joins.

Chloe Watters
Chloe Watters - Senior Digital Product Manager - Publix Super Markets, Inc.
Chloe and Aggie worked together at Publix Super Markets, Inc.

Aggie brings organization to any product journey that she oversees. I had the pleasure of working with her at Publix and she left a positive impact on all user journeys she touched. She is very detailed and has the ability to work across different departments and bring them together towards a common goal to enhance the user experience. She is very experienced in e-commerce and brings a position energy and is wonderful to work with. Any team is lucky to have her.

Nivea Brookens
Nivea Brookens - Digital Product Manager - Publix Super Markets, Inc.
Nivea and Aggie worked together at Publix Super Markets, Inc.

Aggie was the consummate team player. She is able to combine her great creative ability while being highly organized and methodical. Her attention to detail is exceptional. Aggie not only meets unrealistic deadlines, but she provides adequate time for others to work well in advance with her strong organizational skills. Aggie is highly collaborative. She is highly adaptable to changing conditions, players and situations. Aggie is an amazing multi-tasker. She is delightful to work with! I was fortunate to work closely with Aggie in development. We had constant positive interaction. Aggie is always sensitive to what could and could not be done, but we work closely together to “push the envelope” whenever possible, while understanding tight time-lines and the development process. Her ability to positively collaborate was second to none. Aggie’s vision is always clearly and concisely and completely communicated while always providing realistic time-lines and expectations, well ahead of deadlines!

Bob Nathan
Bob Nathan - Director - Strategic Global Sourcing - DesignPac Gifts LLC. – A Division of 1-800-Flowers.com, Inc.
Bob and Aggie worked together at DesignPac Gifts LLC. – A Division of 1-800-Flowers.com, Inc.

If you are looking to make a great hire, look no further than Aggie! I hired and worked with Aggie for almost 3 years and she made the experience exceptionally rewarding for herself, the design team, DesignPac and the her clients at Costco, Sams Club and BJ's. She consistently designed the greatest number of SKU’s among the product design team and owned the highest sold conversion rate of gifts with incredible quality and taste level.

Aggie is as inexhaustible in nailing down details as she is in driving the development process across internal and external teams to complete lines with demanding time lines. She is generous with her interdepartmental partners giving them the time & information they need to complete their portion of a project. She exhibited great leadership in raising the bar and redefining her role and blazed trails in developing process improvements with a high return on investment.

Aggie is the type of personality people love to work with and I would hire her again given the opportunity!

Kathleen Mahony
Kathleen Mahony - Senior Director of Product Development - Dyno Seasonal Solutions
Aggie was a direct report to Kathleen at DesignPac Gifts LLC. – A Division of 1-800-Flowers.com, Inc.

Aggie is a detail oriented and deadline driven individual who I have had the pleasure to work with for over 3 years. She is able to manage and multitask her product lines almost effortlessly. She is a creative thinker who brings innovation and great ideas to the table. Aggie has a great attitude, personality and is an all around team player! I recommend Aggie to any organization that would be so lucky to have her on their team.

Brehan Stetka
Brehan Stetka - Senior Graphic Designer, UX Designer - Development Dimensions International
Brehan and Aggie worked together at DesignPac Gifts LLC. – A Division of 1-800-Flowers.com, Inc.

I worked with Aggie for a second time (2014-2020) when I returned at 1800Flowers . It has always been a pleasure to work with someone who is always organized, creative, responsive, driven, adaptive, trilingual, a problem solver and learns new practices and software quickly. Apart from the aforementioned qualities, Aggie would be a great addition for every team because of her jovial nature and easy temperament.

I can honestly say that Aggie is one of the most organized and hardest workers I have ever met, who learns very quickly and excels at what she does. She is an exemplary manager because she lets her subordinates make decisions for themselves, while she guides them, instead of demanding of them what to do or make them feel inferior.

Aggie is a great problem solver, and a very creative individual. Her positive attitude towards her work and coworkers, as well as her willingness to help others, make her a great addition to any team and a pleasure to work with.
Aggie’s diverse employment background proves her ability to adapt and thrive in different roles and environments, while her proficiency in 3 languages (English, Spanish and Polish) sets her above the competition where multiple languages are required. I am happy to recommend her for any team that would be lucky to have her and I miss working with her!

Anton Dimov
Anton Dimov - Senior Graphic Artist & Product Designer - DesignPac Gifts LLC. – A Division of 1-800-Flowers.com, Inc.
Anton and Aggie worked together at DesignPac Gifts LLC. – A Division of 1-800-Flowers.com, Inc.

Aggie consistently demonstrated exceptional skills and qualities that made her an invaluable asset to DesignPac team. As a Senior Product Manager, her attention to detail, organizational abilities, and clear communication fostered collaboration across all levels of the organization. She provided valuable insights and was adaptive, effectively managing multiple projects while prioritizing tasks to meet deadlines. Her trilingual proficiency and commitment to producing high-quality products, combined with her mentorship capabilities, significantly enhanced our team's performance and products.

Joanna Zagata
Joanna Zagata - Senior Graphic Designer & Production Artist - DesignPac Gifts LLC. – A Division of 1-800-Flowers.com, Inc.
Joanna and Aggie worked together at DesignPac Gifts LLC. – A Division of 1-800-Flowers.com, Inc.

I have had the pleasure of working with Aggie at DesignPac/ 1-800-Flowers.com for 10 years. Aggie is one of the best designers I have worked with in my career (including DesignPac and my career outside of DesignPac). Aggie is extremely creative! Her ability to understand and meet the customer expectations, while ensuring our product designs are in line with our business objectives is unmatched. Aggie has shown she is consistently committed to creating high quality, elegant products that attract customers and helped us grow the business for both Wholesale and Ecommerce. My role at DesignPac/ 1-800-Flowers.com was Manager of Production Planning and Execution. It is rare that you find a designer like Aggie that is willing to work with the operations team to design products that take into consideration "ease of assembly". We often worked together to reduce labor cost and improve profit margins for each gift set. She was great at ensuring the quality of her designs were not jeopardized when we were challenged with meeting tough margin expectations. Aggie was a cross-functional team player, that did not mind working directly with our Production Line Leads to ensure our mass production met all of our quality and design expectations. Aggie has strong leadership skills, embraces the culture of continuous improvement, and is a valued team player. I have no doubt that Aggie will be a valuable asset to any employer, and I confidently recommend her for any endeavor she chooses to pursue.

Tramaine Hines - Operations Manager - HelloFresh
Tramaine and Aggie worked together at DesignPac Gifts LLC. – A Division of 1-800-Flowers.com, Inc.

I was charged with procurement of food products during Aggie's time at DesignPac. I worked with her from 2006 to 2020, During this time, Aggie displayed strong leadership and product development skills that resulted in creative items that proved very successful at retail. It was a pleasure collaborating on projects with Aggie during her time at DesignPac. Aggie always went the extra mile, even assisting my team with international suppliers where there was a language barrier. Aggie would be a tremendous asset to any product development team.

Trish Mullins
Trish Mullins - Director of Purchasing, Food - DesignPac Gifts LLC. – A Division of 1-800-Flowers.com, Inc.
Trish and Aggie worked together at DesignPac Gifts LLC. – A Division of 1-800-Flowers.com, Inc.

I reported to Aggie while at DesignPac, and found her to be an excellent mentor and manager of our team. Although Aggie and I both started as Product Designers, I applauded her promotion to Senior Project Manager, as it was well deserved. Aggie's ability to manage the two largest accounts at DesignPac, as well as manage the schedules and priorities of her team made her an incredible asset. I learned many new workflow and business management skills from Aggie, who was always willing to share her knowledge, no matter how busy she was. Her understanding of business programs and processes became valuable tools to me, and I would welcome the opportunity to work with her again.

I was able to witness Aggie's grace under pressure while participating in in-house meetings with all the regional buyers from the Costco. Her ability to capture and manage the needs of all the different regions and turn their expectations into final product was remarkable.

Aggie would be an excellent and energetic addition to any company.

Sarah Frederking
Sarah Frederking - Surface Pattern Designer & Illustrator - Sarah Frederking Design
Sarah was a direct report to Aggie at DesignPac Gifts LLC. – A Division of 1-800-Flowers.com, Inc.

I worked closely with Aggie on many projects throughout our years together at DesignPac. I would highly recommend her to any company. Her work ethic, organization, communication skills and ability to adapt make her an asset to any team. Aggie was always well prepared and thoughtful about any project she was involved in. She was an outstanding mentor to less experienced team members, helping others to grow their skills. Her ability to communicate was so helpful when working on larger projects that involved many departments. And she is a rare combination of a highly creative mind as well as a practical, strategic thinker. Aggie is a quick study and can pivot easily making her a pleasure to work with on complicated and fast paced projects. She was respected and a favorite of the Design team. Her skill set and attitude brought out the best in those that worked with and for her.

Devon Stapleton
Devon Stapleton - Creative Director & Designer - DesignPac Gifts LLC. – A Division of 1-800-Flowers.com, Inc.
Devon and Aggie worked together at DesignPac Gifts LLC. – A Division of 1-800-Flowers.com, Inc.

I worked with Aggie for 4 years at Designpac/1800Flowers. Aggie is the kind of person you want on your team. She is creative, organized, resourceful, an excellent communicator, promotes positivity, and is so easy to work with. I highly recommend Aggie for any team-oriented and leadership role.

Jackie Petrick
Jaclyn Petrik - Senior Designer - Ace Hardware Group
Jaclyn and Aggie worked together on different teams at DesignPac Gifts LLC. – A Division of 1-800-Flowers.com, Inc.

I worked with Aggie on a number of projects at Designpac. Aggie is great at clearly communicating her ideas to designers as well as clients. She is very organized and always prioritizes the work load effectively to make sure everything get's done. When problems arise, she is great at staying calm and coming up with a solution. She is also extremely hard-working and reliable. I happily give my endorsement to Aggie - she would be an asset to any organization.

Jason Castillo
Jason Castillo - Senior Designer, Illustrator, & Brand Builder - Curaleaf
Jason and Aggie worked together at DesignPac Gifts LLC. – A Division of 1-800-Flowers.com, Inc.

I had the privilege to work with Aggie at Design Pac from 2010 - 2014. Aggie is a true leader and project manager. She is very strategic and methodical in her thinking. She see's the big picture and is extremely adept at managing the details, identifying challenges early on and overcoming barriers of any project she undertakes. Aggie is a very direct and effective communicator. Her ability to work with very little supervision, manage multiple projects, prioritize and meet deadlines and work within a budget are many of the strong assets she will bring to your organization. Aggie is definitely someone I would want to work with again and have on my team.

Kurt Johnson
Kurt Johnson - National Account Manager - Gourmet Gift Pantry, LLC.
Kurt and Aggie worked together at DesignPac Gifts LLC. – A Division of 1-800-Flowers.com, Inc.

I worked with Aggie for many years and on many different lines at DesignPac. In addition to her intuitive design skills, I was always impressed by her organizational skills and attention to detail. I looked up to her and was able to learn many of her techniques. Additionally, Aggie always had a great relationship with both our clients and our sales team. She is a very well rounded designer who truly understands the project management side of the business in addition to the creative side.

Amy Wiest
Amy Wiest - Senior Product Development Manager & Product Designer - DesignPac Gifts LLC. – A Division of 1-800-Flowers.com, Inc.
Amy and Aggie worked together at DesignPac Gifts LLC. – A Division of 1-800-Flowers.com, Inc.

I worked with Aggie for over 2 years at DesignPac, and in that time witnessed her gift of creativity, positive attitude, and ability to multi-task as will as her superb leadership skills. Aggie is a joy to work with and is both professional and personable. she has it all and would be an asset to any organization.

Carol Currie
Carol Currie - Product Designer - Walter E Smithe
Carol and Aggie worked together at DesignPac Gifts LLC. – A Division of 1-800-Flowers.com, Inc.

Aggie is a relentness worker that effectively and efficiently gets the job done. I miss working with her.

Larry Andresen
Larry Andersen - Content Creator & Leader - Mitutoyo America Corporation
Larry and Aggie worked together at Sears Holdings Corporation.

My Projects

Explore my portfolio to discover how I’ve helped leading brands launch and develop innovative products, enhance existing ones, and generate revenue through strategy, innovation, and customer-centered design.

Brand Experience

Publix
1-800-Flowers.com
Target
Walmart
Sam's Club
Costco
Big Lot's
The RoomPlace
Macy's
Walgreens
Sears
Kmart
1-800-Baskets.com
Kohl's
BJ's Wholesale
Starbucks
Jack Link's
Corona
Ghirardelli
Godiva
Warner Brothers
From physical product development to digital e-commerce, I bridge both worlds.

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