Corona New Product Launch
$1.25M in revenue generated by launching a Corona-licensed food gifting line across national retail and e-commerce, managing end-to-end product development, licensor approvals, and omnichannel go-to-market execution.
Results
- $1.25M in revenue generated by launching a new Corona-licensed food gifting product line across national retail.
- 5+ SKUs developed and brought to market, from concept through licensor approval and full-scale production.
- Brand integrity maintained across all products by ensuring full alignment with Corona’s identity and licensor standards.
Problem / Opportunity
- Entrusted with the Corona license to lead product development and omnichannel market expansion in the food gifting category.
- Opportunity to design and scale a branded food gifting line with broad retail appeal across Walmart, Big Lots, Kmart, and 1-800-Baskets.
My Contribution
- Managed the P&L and directed end-to-end product strategy from proof of concept through pilot programs and full-scale launch, ensuring all SKUs met licensor and retailer expectations.
- Led cross-functional teams across sales, procurement, creative, packaging engineering, QA, and regulatory to ensure seamless execution across the full product lifecycle.
- Conducted market analysis to determine optimal price points and assortments, using retailer feedback and market insights to continuously refine performance.
- Managed all licensor approvals, including concept, artwork, and go-to-market sign-off, ensuring brand alignment within the DAM.
- Partnered with procurement and vendors to source hard goods and consumables aligned with Corona’s brand standards.
- Oversaw on-site and off-site production, maintaining quality control and adherence to manufacturing specifications.