Big Lot's Holiday
Hot Sauce
Developed and scaled a themed holiday hot sauce product line for Big Lots, growing revenue and SKU count by partnering with creatives, procurement, and packaging engineers to create unique flavor profiles and on-trend gift sets that delivered strong customer appeal and profitability.
Results
- 0 to 4+ SKUs launched, establishing the company’s first hot sauce product line and opening a new revenue stream for Big Lots.
- Shelf-ready packaging and labeling were designed and executed, ensuring strong visual appeal and brand differentiation in a competitive gifting category.
Problem / Opportunity
- Identified an untapped opportunity to enter the holiday hot sauce gifting category for Big Lots, requiring development of a brand new product line from scratch, including theme concepts, flavor profiles, packaging design, and retail-ready execution.
My Contribution
- Managed the P&L and developed the product roadmap, growing SKU count from 0 to 4+ by creating unique, trend-driven hot sauce themes that resonated with consumers and met retailer requirements.
- Led cross-functional teams throughout the full Product Lifecycle Management (PLM) process, from ideation through market launch, ensuring seamless execution at every stage.
- Partnered with creatives to develop theme concepts grounded in market research, ensuring bottle label flavor profiles were visually represented and complemented by cohesive outer packaging and copy.
- Collaborated with packaging engineers and consumable procurement teams to develop innovative box die lines and new hot sauce flavors, optimizing for visual impact, functionality, cost efficiency, and market demand.
- Oversaw off-site production, ensuring quality control and approving all products for print production and manufacturing.