Publix Holiday 2023:
Cross-Functional Digital Transformation That Drove Seasonal Revenue
$1.22M in Holiday 2023 revenue generated by leading cross-functional digital transformation across all Holiday Meals verticals, enhancing the customer experience across desktop, mobile, and app.
Results
- $1.22M in Holiday 2023 revenue generated by leading cross-functional execution across all Holiday Meals verticals including Discovery, Merchandising, SEO, App, Product Detail Page (PDP), and Checkout.
- Improved engagement, add-to-cart rates, and conversions by partnering with Product Managers, UX, Analytics, Engineering, QA, Marketing, and Creative across desktop, mobile, and app.
- Secured leadership buy-in for expanded Holiday 2023 digital transformation by demonstrating measurable results from Holiday Meals 2022.
Problem / Opportunity
- Building on the success of Holiday Meals 2022, leadership approved an expanded digital transformation for Holiday 2023 spanning six verticals: Discovery, Merchandising, SEO, App, Product Detail Page (PDP), and Checkout, creating the opportunity to drive significantly greater seasonal revenue.
My Contribution
- Served as project manager for the Holiday Meals 2023 initiative, coordinating cross-functional execution across Product Managers, UX, Analytics, Engineering, Marketing, and Creative while each PM retained ownership of their respective vertical.
- Maintained the project backlog, defined milestones, and communicated progress and key decisions to senior leadership throughout the initiative.
- Analyzed Holiday Meals 2022 performance data to identify opportunities and inform the 2023 digital transformation strategy.
- Developed the transformation plan using customer feedback, user testing, competitive analysis, and business objectives to prioritize enhancements with measurable ROI.
- Leveraged market research and seasonal insights to fuel innovation and optimize the overall holiday shopping experience.