Jack Link's Licensed Product Line
Development and National Retail Launch
$2.6M in revenue generated by leading Jack Link’s licensed product line from proof of concept through national retail launch across Walmart, Target, Walgreens, Kohl’s, Big Lots, and 1-800-Baskets, managing the full P&L and end-to-end product development lifecycle.
Results
- $500K to $2.6M in revenue growth achieved by leading end-to-end Jack Link’s licensed product development across big box retailers, discount outlets, and e-commerce channels.
- 9+ SKUs launched to national retailers, contributing to multi-million-dollar sales across multiple retail accounts.
- Expanded seasonal reach from Holiday into Valentine’s Day, growing market opportunities and increasing year-round retailer adoption.
Problem / Opportunity
- Jack Link’s sought to expand into the food gifting category with a scalable licensed product line spanning national retail and e-commerce, requiring a partner to lead full product development, licensor management, and go-to-market execution from scratch across multiple seasonal windows.
My Contribution
- Directed end-to-end product strategy from concept through go-to-market, ensuring alignment with Jack Link’s licensor standards and retailer expectations across big box, discount, and e-commerce channels.
- Led proof of concept and pilot programs to validate product-market fit and minimize risk before large-scale distribution.
- Aligned product development with seasonal trends and consumer insights, guiding innovation across Holiday and Valentine’s Day assortments to increase retailer adoption.
- Managed all licensor approvals for concept, product design, and go-to-market strategy, ensuring brand alignment and on-time launches.
- Balanced design, cost strategy, and production feasibility to maximize profitability, partnering with packaging engineers and overseeing off-site production through final quality approval.