Publix Platters
Product Detail Page (PDP) Enhancements
Enhanced the Publix Platters Product Detail Page (PDP) experience by leveraging data-driven insights to optimize pre-selected modifiers, streamline customer customization, and improve conversion across desktop, mobile, and app.
Results
- Improved order efficiency and user experience by implementing data-driven pre-selected modifiers on the Publix Platters Product Detail Page (PDP).
- Boosted customer engagement and reduced ingredient selection uncertainty by adding visual imagery to platter modifiers.
- Strengthened brand consistency and competitive positioning by developing a photo style guide aligned with industry best practices.
Problem / Opportunity
- The Publix Platters Product Detail Page (PDP) lacked pre-selected modifiers, ingredient imagery, and enhanced descriptions, creating friction in the ordering process and falling short of industry standards for digital grocery experiences.
My Contribution
- Developed a data-driven approach to Product Detail Page (PDP) enhancements using customer insights sourced from the customer success team.
- Integrated pre-selected modifiers on platter PDPs, leveraging customer data to highlight top selections, reduce decision friction, and streamline the ordering process.
- Introduced ingredient imagery to platter modifiers, directly addressing customer confusion on items such as the Italian Sub Platter and Ultimate Sub Platter.
- Partnered with Marketing, Creative, and Engineering teams to optimize the Product Detail Page (PDP) experience end to end.
- Conducted competitive analysis and delivered a photo style guide to Marketing, ensuring high-quality, cohesive imagery aligned with best-in-class visual merchandising standards.