Walmart Holiday Pallet
Exclusive Vendor for New Holiday Pallet Program
$1M+ Walmart Holiday Pallet Program launched as the exclusive vendor, delivering a seasonal product assortment that met retailer objectives, drove revenue, exceeded margin requirements, and earned repeat placement year-over-year.
Results
- $1M+ Holiday Pallet Program developed and launched for Walmart as the exclusive vendor for a new seasonal program.
- Selected as the sole supplier, expanding retail presence and solidifying a key buyer partnership.
- Product design and assortment fully aligned with buyer objectives, resulting in strong market reception.
Problem / Opportunity
- Awarded exclusive vendor status for a new Walmart seasonal pallet program, with the opportunity to design, build, and deliver a holiday product line from scratch that met strict retailer, margin, and quality requirements.
My Contribution
- Managed the P&L and directed end-to-end product strategy, ensuring alignment with Walmart’s goals, company objectives, and consumer demand.
- Defined the tower shape, food fills, creative direction, and ribbon selection, balancing visual appeal with cost-effectiveness and margin targets.
- Led cross-functional teams across sales, procurement, creative, packaging engineering, QA, regulatory, and production to ensure seamless execution.
- Applied strategic costing guidelines to select food assortments, reusable components, and packaging materials while maintaining profitability.
- Drove art direction in collaboration with the creative team, developing visually compelling designs that enhanced Walmart’s seasonal offering.
- Supervised off-site production, confirming product integrity, QA compliance, and final manufacturing approvals.